In an exciting development for users, TikTok has unveiled its latest feature: AI-enhanced Smart Keyword Filters. This innovative tool aims to empower users by allowing them to customize their For You page, ensuring that unwanted content is kept at bay. This announcement was made on Tuesday, marking a significant step in enhancing user experience on the platform.
Previously, TikTok offered basic keyword filters that enabled users to block specific content. However, the new Smart Keyword Filters take this a step further by utilizing artificial intelligence to identify and filter out content that includes not just the chosen keywords but also their synonyms. This means that if a user opts to exclude the term “remodeling,” the filter will also catch related terms like “renovation” and “renovations,” providing a more comprehensive filtering experience.
The feature will also inform users about additional keywords being filtered alongside their selected terms. This transparency allows for better control over the content that appears on their feeds. Users will soon have the option to select or deselect specific keywords, giving them even more power over their viewing experience.
**Image Credits:** TikTok
Moreover, TikTok is set to expand the number of keywords users can filter from 100 to 200, making it easier to manage content preferences in bulk. This enhancement is expected to refine the filtering process over time, as more users engage with the feature.
In addition to the Smart Keyword Filters, TikTok has rolled out its “Manage Topics” feature globally, which was initially piloted in the U.S. in August 2024. This tool allows users to customize their For You feed by adjusting the visibility of various topics, including sports, travel, humor, current events, dance, and food.
To access this feature, users can navigate to their Settings, select “Content Preferences,” and then click on the “Manage Topics” option. Here, they can easily adjust sliders to determine how much of each topic they wish to see in their feed, further personalizing their TikTok experience.
As part of this initiative, TikTok is also launching an educational guide designed to assist users in setting up and optimizing their For You feed. This guide aims to enhance user understanding and engagement with the platform.