In an exciting development in the food industry, Khloe Kardashian has officially introduced her new culinary venture, Khloud, featuring its inaugural product: a protein-packed popcorn. This innovative snack is set to be available at Target starting April 29, promising a delicious yet nutritious option for consumers.
Back in December, reports indicated that Kardashian and her mother, Kris Jenner, were on a mission to secure at least $10 million in funding for Khloud. Jessica Bixby, an associate partner at K5 Global, which has invested in the brand, revealed that they successfully raised an impressive $12 million, exceeding their initial goal.
Among the notable investors backing this venture are Serena Ventures, William Morris Endeavor (WME), and Shrug Capital, highlighting the strong interest in Khloud’s potential.
Khloud’s popcorn is made from whole-grain corn and features a unique blend called “Khoud Dust,” which combines milk protein and seasoning to deliver seven grams of protein per serving. In addition to being sold at Target, consumers can also purchase the product directly from the brand’s website.
“We’re starting with popcorn, but that’s just the beginning,” Kardashian shared in an interview. “Our vision is to branch out into various snacking categories throughout the store, as there is ample opportunity to reinvent everyday snacks for health-conscious consumers.”
The mission behind Khloud is to provide healthier snack alternatives crafted from clean ingredients, catering to the growing demand for nutritious food options.
The Kardashian-Jenner family has built a vast consumer empire, and this marks a significant step as they venture into the snack industry for the first time. Given their well-documented love for food, it’s no surprise that they are tapping into this lucrative market, where celebrity influence can drive consumer interest and sales.
From beauty products to household items, celebrities have successfully launched various brands, and the Kardashians are no exception. Their latest endeavor expands their reach into the food sector, showcasing their ability to adapt and thrive in diverse markets.