As anticipation builds for Apple’s upcoming hardware event on September 9 at 10 a.m. PT, tech enthusiasts are eager to see what innovations the company will unveil. The spotlight is set to shine on the iPhone 17 series, alongside potential updates for wearable devices like the Apple Watch and AirPods.
Rumors are swirling about the iPhone 17 lineup, suggesting enhancements such as larger displays and upgraded camera systems. Notably, there are whispers of a new ultra-slim model, potentially dubbed the iPhone Air, which could take the place of the Plus variant. According to industry insider Mark Gurman, this event marks the beginning of a transformative three-year period for iPhone designs, with a foldable model expected to debut in 2026.
The iPhone 17 is rumored to undergo a significant redesign, aligning more closely with the Pro models. Speculations indicate a slightly larger display, possibly measuring 6.3 inches, which is a 0.2-inch increase from its predecessor. Additionally, a shift to a 120 Hz refresh rate display would represent a major upgrade from the current 60 Hz standard, enhancing the overall user experience. The front camera may also see an upgrade to 24 megapixels, promising improved selfies and video calls.
New color options are also on the horizon, with purple and green being potential additions to the palette.
On the Pro models, significant changes are expected on the rear, with conceptual designs suggesting a new arrangement for the three-camera system. This setup may feature a rectangular bar that spans the width of the device, with the flash, light sensor, and microphone positioned strategically for optimal functionality. The Apple logo is anticipated to be centered for a more aesthetically pleasing look.
In a notable shift, the iPhone 17 Pro may transition from a titanium frame to aluminum, which could help reduce production costs while also making the device lighter and more comfortable to hold.
As for the iPhone 17 Pro Max, it may not see as many upgrades, with the most significant change being a slightly thicker body to accommodate a larger battery, a welcome improvement for users seeking extended usage time.
Pricing for the iPhone 17 is projected to start around $800, while the Pro Max could retail for approximately $1,250. The Pro model is expected to be priced around $1,100, but recent leaks suggest a reduction in storage options, with users potentially losing the 128GB variant and only having choices of 256GB, 512GB, or 1TB.
In addition to the iPhones, Apple may also introduce new phone cases. Recent leaks have hinted at the arrival of “TechWoven” cases for the iPhone 17 Pro, featuring a higher quality woven material compared to previous offerings, and possibly including a crossbody strap for added convenience.
The most exciting speculation surrounds the introduction of the iPhone Air, which is rumored to be the thinnest iPhone yet, measuring just 5.5 mm in thickness. This model is expected to feature a 6.6-inch display and aims to compete with the trend of slimmer smartphones in the market. The iPhone Air could potentially surpass the Samsung Galaxy S25 Edge in terms of thinness, while also paving the way for Apple’s long-rumored foldable device set to launch in 2026.
However, this sleek design may come with trade-offs. Reports suggest that the iPhone Air may only include a single rear camera, a departure from the dual-camera setup of the Plus model. Additionally, there are concerns about audio capabilities, as the design may not allow for a bottom speaker, relying solely on the front earpiece for sound.
Battery life remains a question mark, with some speculating that the thin design could lead to reduced performance. To address this, an optional battery case may be offered separately.
Pricing for the iPhone Air is anticipated to be around $950, with some predictions suggesting a price closer to $899 due to the absence of a second camera. Color options may include black, silver, and light gold.
After a two-year hiatus, the Apple Watch Ultra 3 is rumored to be receiving significant updates, including faster charging, 5G capabilities, and satellite connectivity. A larger display is also expected, enhancing usability.
One of the most exciting potential features for both the Ultra 3 and Series 11 is the addition of blood pressure monitoring, which would alert users to abnormal levels. There are also discussions about incorporating sleep apnea detection, although these features may be delayed for further refinement.
Pricing for the new watches is speculated to be $250 for the Apple Watch SE 3, $400 for the Series 11, and $800 for the Ultra 3.
With the AirPods Pro 2 having launched in 2022, an upgrade is on the horizon. Rumors suggest that the AirPods Pro 3 will feature a more streamlined design, touch-sensitive controls, and a slimmer case. The removal of the pairing button in favor of touch controls on the case itself is also being discussed.
Additionally, the anticipated H3 chip is expected to enhance active noise cancellation and adaptive audio capabilities.
This article has been updated to reflect the latest rumors and developments.