In an exciting development, Discord has unveiled a new initiative aimed at enhancing user engagement with its advertising platform. This innovative feature, known as “Orbs,” is designed to reward users for interacting with ads, marking a significant step as the company gears up for a potential initial public offering (IPO).
Introducing Orbs: A New Way to Engage
Users can now earn Orbs by participating in “Quests,” a unique advertising format that encourages them to watch promotional videos or engage in games in exchange for virtual rewards. This initiative not only enhances user experience but also provides advertisers with a compelling reason to invest in the platform.
Exclusive Rewards Await
The introduction of Orbs opens up a world of exclusive digital items available in Discord’s Shop. Users can redeem their Orbs for various rewards, including Nitro credits, profile badges, avatar decorations, and special profile effects. This gamification of advertising is expected to drive higher engagement rates and foster a more interactive community.
Strategic Moves Towards IPO
As Discord prepares for its potential IPO, the company is keen to showcase its ability to create a scalable advertising business. The Orbs initiative is a strategic move to demonstrate to investors that it can effectively monetize its platform while enhancing user satisfaction. Recent discussions with investment bankers indicate that the company is serious about its growth trajectory.
Success of Quests and Future Plans
Last month, a senior executive at Discord highlighted the impressive performance of Quests, revealing that over 70 campaigns achieved a remarkable acceptance rate of 10%, resulting in millions of rewards distributed to users. This success underscores the effectiveness of the platform’s advertising strategy and its potential for future growth.
Expanding Accessibility
Currently, Quests are accessible on PC and gaming consoles, with plans to extend this feature to mobile devices in the near future. This expansion is expected to attract a broader audience and further increase user engagement.
Encouraging Nitro Subscriptions
The Orbs program may also serve as an incentive for users who have yet to subscribe to Nitro. By allowing users to spend Orbs on credits, Discord is providing a cost-effective way for them to experience premium features without immediate financial commitment. For example, users can obtain three free days of Nitro for just 1,400 Orbs, a significant saving compared to the standard monthly fee.
Global Rollout of Orbs
The Orbs feature is currently being tested with a select group of users, with plans for a global rollout soon. This initiative is poised to transform the way users interact with ads on the platform, making it a win-win for both users and advertisers.
