In a significant leadership shift, the grocery delivery service has announced the appointment of Chris Rogers as its new Chief Executive Officer, effective August 15. This transition marks a pivotal moment for the company as it continues to evolve in the competitive landscape of online grocery shopping.
Rogers, who previously held the position of Chief Business Officer, steps into this role following the departure of the former CEO, who is set to join a leading technology firm. Despite this change, the former CEO will remain involved as Chair of the Board, ensuring continuity in leadership.
During his tenure as Chief Business Officer, Rogers was instrumental in managing key retailer partnerships, overseeing advertising sales, and driving research and development initiatives. His extensive experience in the industry has equipped him with a unique perspective on the challenges and opportunities that lie ahead.
Before joining the grocery delivery service in 2019, Rogers spent nearly 11 years at a major technology company, where he served as Managing Director for the Canadian market. His career began at a well-known consumer goods company, where he developed strong relationships with leading grocery retailers across Canada.
In a statement, Rogers expressed his enthusiasm for the company’s mission, emphasizing its central role in the lives of consumers. He highlighted the importance of collaboration with partners to innovate and enhance the grocery shopping experience, addressing the everyday needs of families.
Rogers also reassured stakeholders that the company’s vision will remain steadfast under his leadership, focusing on expanding opportunities for retailers and brands. He aims to create more flexible earning options for shoppers, enhancing their experience on the platform.
In a message to the team, the outgoing CEO praised Rogers for his significant contributions to the company and expressed confidence in his ability to lead during this transition period. The commitment to a smooth handover reflects the company’s dedication to maintaining stability while pursuing growth.
As the company prepares for its next chapter, the emphasis on understanding partner needs and operational excellence will be crucial. Rogers’ deep knowledge of the organization positions him well to navigate the challenges ahead and drive the company towards its ambitious goals.