The recent WWDC 2025 keynote was a spectacle that combined music and technology, showcasing Apple’s appreciation for its developer community. The highlight was a unique performance by a singer-songwriter who transformed positive App Store reviews into a catchy tune titled “6 out of 5 stars,” celebrating the creativity and hard work of app developers.
As the artist sang, “Best app I’ve ever set my sorry eyes upon,” it was a moment of levity amidst a backdrop of serious challenges facing the developer ecosystem. However, the event did not address the ongoing struggles developers have faced in recent years, including regulatory battles and the company’s contentious relationship with its app creators.
**Image Credits:** Apple (screenshot)
Despite the celebratory atmosphere, Apple has been under scrutiny for its handling of developer relations. The company has faced numerous legal challenges regarding its App Store practices, which many argue create a monopoly that stifles competition. Developers have been left wondering why they should continue to invest their time and resources into a platform that seems to prioritize its own profits over their success.
In recent months, Apple has struggled to deliver on promises of technological advancements that would enhance app functionality in the age of artificial intelligence. The much-anticipated AI-powered Siri, which was showcased at the previous WWDC, has been delayed, with Apple only briefly acknowledging this setback during the keynote. The Senior Vice President of Software Engineering mentioned that the project “needed more time” to meet the company’s high standards.
**Image Credits:** Apple
During the event, Apple’s references to AI were overshadowed by features that have already been implemented by competitors. For instance, the introduction of AI-driven translation capabilities was met with skepticism, as similar functionalities have been available on other platforms for some time. Apple attempted to differentiate itself by offering unique features, such as lyrics translation in its music service, but the overall impression was one of playing catch-up.
In response to developers’ calls for AI integration, Apple announced collaborations with OpenAI, including the incorporation of ChatGPT into its development tools. However, the absence of partnerships with other AI providers raised eyebrows, especially given the rumors of potential collaborations with major tech players.
**Image Credits:** Apple
Apple also introduced enhancements to its automation app, making it more user-friendly with AI features. However, many users felt that these updates were merely temporary solutions until a fully functional AI assistant could be rolled out.
One of the most glaring omissions during the keynote was any discussion regarding the controversial App Store commission structure. Following a recent legal defeat, Apple is now required to allow developers to direct users to alternative payment methods, yet the company chose not to address this significant change during the event. Instead, the focus remained on consumer benefits rather than the challenges faced by developers.
While Apple did unveil a new dedicated gaming app, the emphasis was placed on features that appeal to users rather than the potential benefits for developers. This approach left many in the developer community feeling overlooked and undervalued.
**Image Credits:** Apple
Moreover, there was no announcement regarding a reduction in App Store commissions, which many developers had hoped for. Instead, Apple seemed more focused on its own financial gain, pushing developers to invest more in advertising within the App Store to enhance visibility.
**Image Credits:** Apple
As the event concluded with a musical tribute to developers, it felt more like a performative gesture than a genuine acknowledgment of their contributions. The sentiment expressed through the song seemed to mask the underlying tensions and frustrations that have characterized the developer experience in recent years.
In summary, while the WWDC 2025 keynote showcased some exciting features and innovations, it also highlighted the disconnect between Apple and its developer community. The lack of meaningful dialogue about the challenges developers face and the company’s focus on its own interests left many questioning the future of their partnership with Apple.