In an effort to boost user retention and engagement, a popular dating application is transforming its existing features into innovative “modes” while also refreshing its home screen layout. This strategic overhaul aims to create a more dynamic and personalized dating experience for users.
The app is set to launch two exciting new modes: Double Date and College Mode. These modes are essentially enhancements of previously available features, alongside a classic “For You” mode on the home screen that maintains the traditional Tinder experience. The company has indicated plans to introduce additional dating modes that cater to various interests, dating goals, and unique ways to connect with others.
In June, the app unveiled the Double Date mode, allowing users to team up with a friend and match with other pairs. Initially limited to select regions, this feature is now being rolled out globally. Since its introduction, the app has reported a significant increase in user engagement, with a 25% rise in messages exchanged per match compared to standard one-on-one interactions.
On the other hand, College Mode builds upon the existing feature designed for college students, which was launched in 2018. This feature enables students to register using their university email addresses and find potential matches within their campus or nearby. Recent updates have allowed students to enhance their profiles with details such as graduation year, major, and extracurricular activities. College Mode now expands the matching capabilities, allowing students to connect with peers from various institutions.
According to a senior director of global product marketing, the younger generation is seeking more relaxed and accessible ways to connect. They recognize that interests and preferences can shift frequently, and users are expressing a desire for better matches rather than simply increasing the number of connections.
The parent company of the app discussed these new dating modes during a recent earnings call, highlighting their commitment to enhancing user engagement through innovative features. The company has confirmed that the redesign and Double Date mode are being rolled out globally, while College Mode will be available to eligible users later this autumn.
For those interested in the latest trends in online dating, this evolution in features represents a significant step towards creating a more engaging and user-friendly experience.