Excitement is building as the tech giant prepares to unveil its latest innovations. The highly anticipated event for the iPhone 17 is set to take place on Tuesday, September 9, at the iconic Steve Jobs Theatre in Cupertino. Starting at 10 a.m. PT / 1 p.m. ET, this event promises to showcase cutting-edge technology and design.
During this event, the company is expected to introduce a standard model alongside two Pro variants. There are also rumors of a new, sleeker iPhone 17 Air model, which could replace the Plus version. This new device is speculated to be remarkably thin, measuring just 5.5 mm, and featuring a 6.6-inch display, making it 0.08 inches slimmer than its predecessors.
The standard iPhone 17 is rumored to boast a larger 6.3-inch display with an impressive 120Hz refresh rate, a significant upgrade from the 60Hz seen in earlier models. This enhancement is likely to provide users with a smoother and more responsive experience.
In addition to the new iPhones, updates to the Apple Watch lineup are also anticipated. The Apple Watch Series 11, Ultra 3, and SE 3 are expected to make an appearance, with the Ultra 3 featuring a larger screen and improved charging capabilities, making it a standout among the new offerings.
Furthermore, the event may also see the introduction of the AirPods Pro 3, marking three years since the last generation was launched. These new earbuds are expected to feature a more compact design, enhanced noise cancellation, and touch-sensitive controls, elevating the audio experience for users.
Mark your calendars for this exciting event, as it promises to deliver the latest advancements in technology and design.
San Francisco | October 27-29, 2025