In an exciting development for digital engagement, a popular communication platform has officially rolled out its innovative virtual reward system to the public. This new feature, known as Orbs, aims to enhance user interaction with advertisements, making them more engaging and rewarding.
Users can earn Orbs by completing various Quests, which require them to interact with advertisements related to products or games. These virtual rewards can then be exchanged for a variety of digital items in the platform’s online store, including a three-day credit for premium services, unique profile badges, avatar decorations, and other exclusive items.
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During the seven-week beta testing phase, the Orbs feature garnered significant attention, with millions of these rewards being earned and utilized by users. Data from the testing period revealed a remarkable 16-fold increase in first-time purchases within the store, indicating that 79% of participants had never made a purchase prior to this initiative.
The platform is reportedly exploring the possibility of an initial public offering (IPO) and is keen to demonstrate to potential investors that it can sustain a scalable advertising model. Orbs are being marketed to advertisers as a straightforward method to initiate Quest campaigns without the need for them to develop their own reward systems.
This initiative also appears to be a strategic move to entice users who have yet to subscribe to premium services, as they can utilize Orbs to acquire credits. However, it remains uncertain whether this has led to an increase in subscriptions, as the company has not provided specific feedback on this aspect. Notably, 70% of participants in the Orbs program were non-subscribers, highlighting the feature’s potential to attract a broader audience.