The competition in the social media landscape is heating up as Threads, a platform developed by Instagram, is rapidly closing the gap with its main rival, X. Recent statistics from a leading market analysis firm indicate that Threads has achieved remarkable growth in its user base, making it a formidable contender in the mobile app arena.
Threads’ Impressive Growth Metrics
As of June 2025, Threads has recorded an impressive 115.1 million daily active users across both iOS and Android platforms, marking a staggering year-over-year growth of 127.8%. In contrast, X has seen a decline in its growth rate, with 132 million daily active users, reflecting a decrease of 15.2% compared to the previous year. This shift in user engagement highlights the evolving dynamics of social media preferences among users.
Bluesky’s Rising Popularity
In the same timeframe, the decentralized social network Bluesky has experienced a remarkable year-over-year growth of 372.5%, although its daily active user count remains relatively modest at 4.1 million. Despite having over 37 million registered users, Bluesky’s current active user engagement suggests that it still has a long way to go in establishing itself as a mainstream platform.
Impact of Recent Events on User Migration
Bluesky’s growth surge can be attributed to a significant user migration from X, particularly following the U.S. presidential elections, where many users expressed dissatisfaction with X’s leadership. However, this initial influx of users has begun to taper off, as some have raised concerns about Bluesky’s perceived political bias, potentially driving them back to Threads.
The Competitive Landscape: Threads vs. X
While Bluesky holds promise for the future due to its innovative infrastructure, the current competition is primarily between Threads and X. The latest data suggests that Threads is poised to capture a larger share of the advertising market, which is crucial for its monetization strategy, as it currently relies solely on ad revenue.
Web Traffic Insights
Despite Threads’ strong performance on mobile, X maintains a significant advantage in web traffic. In June 2025, X recorded an impressive 145.8 million average daily web visits, while Threads lagged behind with only 6.9 million. This disparity indicates that while Threads excels in mobile engagement, X continues to dominate the web space.
Regional User Engagement Trends
In the U.S. market, the dynamics shift slightly, with Bluesky attracting 2.4 million average daily web visits, surpassing Threads’ 985,200. X remains the leader in this region, boasting 33.1 million average daily web visits. On mobile, Threads is closing the gap with 15.3 million daily active users compared to X’s 22.9 million, while Bluesky’s mobile presence remains minimal at just 1.1 million.
Long-Term Viability of Bluesky
Bluesky’s future success may hinge less on transient user migrations and more on its commitment to fostering an open social ecosystem. Users drawn to Bluesky for its technology may be more likely to remain engaged, while those seeking an alternative to X may not stay if their needs are not met.
Current User Statistics
According to the latest reports, Threads boasts 350 million monthly active users, showcasing its rapid ascent in the social media hierarchy. In contrast, X, now a private entity, has not disclosed its user metrics, although claims suggest it has around 600 million monthly active users.